In short
- Origins: brothers Jesús and José Luis Ballvé founded Nox Sport in 2008, even though a consultancy advised them not to invest in padel.
- Philosophy: a family business with its own R&D and testing in a specialist laboratory.
- Star product: the racket, which accounts for around 70% of its business, alongside shoes, clothing and bags.
- Best-known range: AT10 Genius, the racket of Agustín Tapia.
Nox is one of those stories that prove passion can beat the reports. Today it is one of the best-selling brands in the world, but it started as a bet almost against the tide. We look at its history, how it works and which Nox racket suits you.
2008: two brothers against all odds
Jesús and José Luis Ballvé founded Nox Sport in 2008 after selling their transport company. A consultancy advised them not to invest in padel, but they went ahead, convinced of the sport's potential. Time proved them right.
Despite its global presence, Nox still describes itself as a family business, with a small team in which everyone plays padel. That closeness to the court shows in the way its products are developed.
In-house R&D and a factory in South America
Nox's R&D department is entirely in-house: it controls the moulds and the choice of materials, and prototypes are tested in a specialist laboratory. But the final test is done by the players, who decide whether a model needs changes.
To serve South America with better prices and avoid stock shortages, the brand built its own factory in Paraguay. It has also expanded its catalogue with shoes, clothing, backpacks and padel bags, and even beach tennis products.
| Year | Milestone |
|---|---|
| 2008 | The Ballvé brothers found Nox Sport |
| 2019 | Entry into beach tennis |
| 2021 | Launch of its footwear line |
| Today | More than 20 sponsored players and an international presence |
Nox racket ranges
- AT10 Genius: the range of Agustín Tapia. Versions in 18K (more power and stiffness), 12K (more balance) and Ultralight (easier to handle).
- Genius Attack: a more attacking version for players who love to smash.
- X-Zero and beginner ranges: comfortable, affordable rackets to take your first steps.
Featured Nox rackets
Which Nox racket should you choose?
- Just starting or playing for fun: an X-Zero or any beginner racket.
- Intermediate level: the Genius Ultralight or the 12K version will give you control and ball exit.
- Advanced level: the Genius 18K or the Attack, if you want maximum power.
All Nox rackets
Find your Nox by level, shape and price.
Keep reading: the history of Bullpadel, the history of Adidas Padel y all the brands.
